We Need to Quit Inhaling Our Own Exhaust
Recently
I heard the phrase, “We need to quit inhaling our own exhaust.”
Unfortunately, I don’t remember the originator of this statement, but
bless him. How true this is when we try to innovate or solve problems.
I tend to always go back to what worked in the past. My response is
usually, “Well, that’s not the way we do it here.” Wrong!
During
the course of my studies toward becoming a mechanical engineer at what
was then called Missouri School of Mines & Metallurgy, I had the
privilege of taking a class led by Professor Emeritus A. Vern
Kilpatrick. The story was told (I can’t vouch for the accuracy) that
Professor Kilpatrick had been with Henry Ford when his first Ford came
off the greased iron rail. As you probably know, Ford was the
originator of mass production and was known for “putting America on
wheels.”
Professor Kilpatrick said one thing that has stuck in my
mind. He said that when facing an engineering challenge, remember that
there are seven ways to solve the problem. Now, are there always seven
ways to solve an engineering problem? I don’t know, perhaps the number
is 17 or 27, but for certain, there is always more than one way to
solve a problem.
This doesn’t mean that the rules of math or
physics or chemistry can be changed. It just means that you can apply
these laws in multiple ways to solve your problem.
Too often we
tend to think that there is only one way to write a fund appeal, fix a
leak, deliver a sermon, build a house, get in shape, etc. We get in a
rut and we begin reading only our own literature, talking only to each
other, and evaluating by our own standards. We are, in short, “inhaling
our own exhaust.”
This doesn’t mean that we should alter our
standards or principles, but it means that we should open our mind to
look at ways that other people approach similar challenges. After all,
it would be pretty arrogant to think that God gave me and only me the
ability to understand and solve a particular problem.
But,
aeronautical engineers primarily read aeronautical engineering
literature. Maybe they ought to take a look at the literature in
another engineering field or even outside that field.
Here at the
Eberle Communications Group, we think we know the best way to write a
fund appeal. We tend to look down our nose at the offerings of other
agencies. But you know what? Some of those agencies have been around
longer than we have. I like it when I interview a prospective new
copywriter and he or she says, “I don’t write fund appeals that look the
way yours do.” That’s good news—I’m going to learn something new from
this person. Or, as the old saying goes, “There’s always more than one
way to skin a cat.”
But the religious field is even more adamant
about “doing it our way.” For instance, I’m a Lutheran and we Lutherans
think we know everything. I’m not talking about doctrine (although we
are absolutely sure we are right on everything when it comes to
doctrine). I’m referring to how we conduct a worship service, how we
reach out to those who don’t know Jesus, how we keep our members, how we
activate leaders, etc. And when we can’t figure something out, we go
to other Lutheran churches and read Lutheran literature as if Lutherans
are the only Christians to whom God has given an understanding of how to
touch the hearts and lives of others. We think we are totally unique
and singularly blessed.
But you know what? I’ve talked to
Baptists, Methodists, Presbyterians, Episcopalians, Catholics, etc. and
they all think the very same thing! Again, I’m not referring to
doctrine as practiced in these churches, but rather to the “way things
are done.” It’s nuts. We all want to reinvent the wheel so that it
will be a Lutheran wheel or a Baptist wheel or a Pentecostal wheel, when
in truth the best wheels are those that are round and turn fast and
reliably.
No matter what business you and I are in, or what
volunteer activities we are involved in, we can reduce wasted time by
finding out how others (even with whom we may not agree) made their
wheel turn fast. I’d sure like to know how the Obama campaign executed
such an efficient and effective fundraising effort. It was nothing less
than fantastic.
If you are a pastor, I’d think that you would
have the same attitude about finding out how other churches reach out so
effectively, rather than just dismissing them as “apostate” or some
other slur that has absolutely nothing to do with the processes and
approaches they use for reaching out.
May I be so bold as to
suggest that Lutheran pastors should (gasp!) visit a Pentecostal church
or a Baptist church on their vacation? Or that Baptist pastors should
(gasp!) stop by a growing Episcopalian church one Sunday? Or possibly
that Presbyterian pastors should unfreeze at a rocking and rolling
independent Christian church?
We need to quit reading our own
internal studies, quit talking to each other, and start looking at
empirical studies of Christian churches in general to find out what
works, and what doesn’t. Don’t hyperventilate! You’re not going to be
poisoned by visiting another church. Just open your mind to the
possibility of doing things differently. Try for just a day to push
tradition out of your mind and look at methods and processes (consistent
with your doctrine) that work. Then go back and apply what works to
reaching those who don’t know Jesus and keeping those who are already
members. You might be surprised to find out what you can learn if you
are willing to open your mind.
And by the way,
the next time you are on vacation, you might try this when you stop at a
new restaurant for lunch. Let everyone else order their hamburgers and
fries, and then when the waitress gets around to you, have Rhubarb pie à
la mode for lunch. It’s less greasy and the calories are about the
same. Thinking outside the box can be fun, and inhaling fresh ideas can
invigorate the mind.
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